Insight
Most athlete profiles focus only on race results and technical content, creating low emotional connection and limited audience retention.
Portfolio Case Study
Charles Bombeiro
Charles Bombeiro is a Brazilian motorcycle racing athlete competing in championships such as SuperBike Brasil and Copa RJ x MG. The challenge was to transform his personal profile from a niche racing page into a platform capable of attracting partnerships, growing audience engagement, and building a recognizable personal brand within motorsports culture.
Motorcycle Racing Athlete
Personal brand repositioning for motorsport culture.
Content Creator
Short form videos, humor reels and audience engagement.
Motorsport Community
Building visibility, connection and sponsorship value.
Project Overview
From racer to recognizable personality.
The project focused on expanding Charles Bombeiro’s digital presence beyond race results. The goal was to create a stronger personal brand by showing not only the athlete, but also the person, the humor, the backstage moments and the culture around motorsport.
Goal
Increase visibility, engagement, and sponsorship value while building a stronger community around his journey as a rider.
Strategy
Transform Charles from “just a racer” into a relatable motorsport personality by combining humor and behind the scenes content from the life of a motorsport athlete through Instagram humor reels, YouTube vlogs, and TikTok content.
Audience Growth
Performance Highlights
The strategy helped expand reach, increase engagement and create stronger content signals through short form video formats.
+147K
Accounts reached in 30 days
+115%
Reach growth compared to the previous period
340K+
Viral videos surpassing 340K views
Strong
Increase in engagement through short form video strategy
Visual Direction
Racing energy, digital storytelling.
The visual universe connects speed, adrenaline and community-driven content while keeping the project structured enough to work as a professional portfolio case.
Main campaign visual used to communicate the racing atmosphere and Charles’ content
direction.
Motorsport visuals adapted into social storytelling assets.
Content built around race culture, humor and behind the scenes.
Short Form Content
Videos that made the rider more human.
Instead of communicating only performance and competition, the content strategy used short videos to show personality, backstage moments and humor, helping the audience connect with Charles beyond the track.
YouTube Short
Behind the scenes and racing personality content.
YouTube Short
Short form content designed for reach and retention.
YouTube Short
Motorsport culture translated into snackable content.
Project Credits
Created with Nonato Media
A collaborative project connecting strategy, design and video production to build a stronger motorsport personal brand.
Founder of Nonato Media. Responsible for strategic direction, community positioning and content approach.
LB
Design
Leonardo Botinno
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BM
Video
Bruno Maruchi
Video credit placeholder. Replace this block with Bruno’s final image when available.
Want to see more work?
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